Most automation consultants either sell generic software or sell hype. Automation only works when you fix the broken process first and train the team to actually use what was built. Bolt technology onto a broken process and you just make the mess move faster.

Lerato Kgonoti

Founder and Director

Lerato Kgonoti is the founder and director of Claro Builds, an operations and AI consultancy helping small and medium-sized service businesses implement automation, integrate AI into their daily operations and equip their teams with the practical skills to keep up with an increasingly automated world. Lerato founded Claro Builds on the belief that AI should be accessible, practical and human, not a privilege reserved for large enterprises, but a genuine advantage available to every service business ready to use it. Through builds, audits and private workshops, Claro Builds closes the gap between where small businesses operate today and where they need to be.

Why Claro Builds exists

Most businesses are being held together by manual processes, memory and good intentions. Leads fall through the cracks. Onboarding is inconsistent. The team operates without clear systems. The owner cannot step away without something breaking. These are not permanent problems. They are operations problems, and operations problems have solutions.

Claro Builds goes into businesses, assesses what is actually happening, redesigns broken processes before automating them, and builds systems that are tailored to how that specific business works. Not generic templates. Not technology for the sake of it. Solutions that make the business run better so the people inside it can do what they are actually good at.

We work with founders and business owners across Africa, the UK, the US and beyond who are ready to invest in doing things properly. We do not promise overnight transformation. We promise honest assessment, careful design and delivery that works.

What "Claro" means

"Claro" means clear in Spanish and Portuguese. Everything about Claro Builds is about clarity: clear systems, clear processes, clear communication. Making the complex feel simple without dumbing it down.

How we work

Every engagement runs through the same four stages, named and public: the Claro Build Framework. Assess, Design, Build, Sustain. And every build ends with a structured handover under the Adoption Standard, documentation included, because a system nobody uses is not a solution. Team-wide training is a separate, deeper engagement: our private workshops.

Scale

Founded 2025. 100+ projects completed, 60+ businesses served, across 10 industries.